R&B Lab Expertise

Tailored-made solutions for proven results

Led by a talented group of award-winning restaurateurs, R&B Lab provides actionable solutions and successful results for food and beverage operations across Asia, the U.S.A. and Australia. From concept development and design to culinary direction and marketing, our team offers creativity, experience and a strategic roadmap to drive revenue.

Bringing our effective, hands-on support and a pragmatic approach to every project, we develop food and beverage concepts that elevate the guest and brand experience. Menu and beverage programs are designed with guests in mind, to create word-of-mouth and talking points within our venues as well as Instagrammable food and drinks. With a range of menu styles that are suitable for all occasions, we keep up with current trends while ensuring proper execution of the classics.

What we offer


We provide the specific services needed to ensure each F&B venue in our portfolio has a new lease on life, positively impacting both short- and long-term success. The experiences we have gained over the years shape the strategies we offer. We recognize that no two concepts are alike, all having different operational needs. With that in mind, our team works to uncover each restaurant’s management needs and develop catered strategies.

→ Market Research & Analysis
→ Feasibility Analysis
→ F&B Masterplanning
→ Venue and F&B Conceptualisation
→ Branding & Strategy
→ Ongoing Support & Proofing

→ Creative Vision & Guidance
→ Kitchen Layout & Workflow
→ Bar & Dining Room Workflow
→ Section Layout & Design
→ FF&E Procurement
→ Supplier Relations
→ Design & Construction Management
→ Value Management

→ Food Menu Analysis & Development
→ Beverage Menu Analysis & Development
→ Cocktail Menu Creation including Recipes
→ Wine List Development and Wine Sourcing
→ Creation & Development of all culinary and beverage programs
→ Menus Pricing & Costing

→ Outlets Management
→ Operational strategies and budgets
→ Performance monitoring
→ Procurement and Costs optimization
→ Service & Culinary standards management
→ Sales Optimisation

→ Concept development
→ Naming & Logo
→ Branding & Voice
→ Digital Marketing
→ Social Media
→ Community Management
→ Events & Promotions
→ Media Relations
→ Graphic Design
→ Operations Marketing

→ People Management
→ Culinary Chefs Sourcing Restaurant teams hiring
→ Training & Development
→ Task Force teams set-up
→ Outlets manning

Our Team